Underdog Christmas Card

Hooray for the Underdog is a greeting card company that celebrates and supports pet rescue. They create fun greeting cards and stationery with exceptional images and inspiring profiles of rescue dogs and cats who were abandoned and then given a second chance at life. I’d never served as a writer for greeting cards, but I’m an animal lover, and the work I did for this company was super rewarding.

Based in Dallas, Hooray for the Underdog was founded by two long-time creatives, stylist and art director, Janet Healey, and photographer, Joe Grisham. What started as an idea to photograph shelter animals to help them get adopted, turned into a Jack Russell Terrier rescue group dropping off 11 anxious and energetic canines running amok around their photo studio.

By the end of the day, Janet and Joe “were hooked,” and the duo hatched a plan to use their backgrounds in advertising to make a difference in the way people perceive abandoned animals. Love dog and cats, and miss the nostalgia of sending someone a handwritten note? Help make a difference in the lives of shelter pets and purchase greeting cards and stationery from hoorayfortheunderdog.com Five percent of the company’s profits are donated to animal welfare charities.

inside: “but leaning towards naughty..”