Neiman Marcus Fantasy Gift Spread 2

The Fantasy Gifts copy was included with the freelance catalog work I did for the Neiman Marcus Christmas Book. As an experienced retail writer with a deep understanding of the luxury consumer, I felt it was the ultimate writing assignment.

For some, whisky sipping is serious business. Those with this kind of refined palate would have no doubt been intrigued by the Johnnie Walker® Private Scotch Tasting party. Orchestrated by an event planner, entertained by a Scottish bagpiper and enlightened by a Master of Whisky, the evening was designed to entertain 20 guests while discussing (and sipping) five premium labels from the Johnnie Walker brand, including Blue, Black, Gold, Red and Green.

Stanley Marcus was responsible for debuting the concept of “His & Hers” fantasy gifts back in 1959. Eventually, Ginger Reeder began curating the remarkable one-of-a-kind gifts that along the way have included a submarine, an airplane and a Bell helicopter, as well as cars and motorcycles designed by actors made famous by their action-hero roles. One year, there was a multi-story “pet paradise” one could purchase for a furry best friend. Customers needn’t fear that others will frown upon such an indulgent acquisition. This fantasy gift from N.M. assured that 100% of the $5,000 tax-deductible price of this gift was earmarked for amfAR™, The Foundation for AIDS Research.