Copywriting & Collaboration
Though I’ve written on behalf of many renowned brands, I have no less enthusiasm working with smaller companies. One of the first things I like to do with new clients is to have them tell me how they describe their business, in short. It’s not altogether surprising when this query leaves people tongue-tied.
Having a descriptive tagline or well-defined mission statement serves as the foundation for promoting most any business. Ask yourself: Who are you? What do you offer? How are you qualified? Incorporate these answers into your brand identity messaging. Of course, the goals for your business (or the business climate itself) can change over time, so it’s important to reevaluate the direction of your brand’s voice on a regular basis.
I helped create a successful social media campaign for my client Heart of Fashion. (Read case study by selecting image found at top of Portfolio page.) We were promoting a masquerade ball, and so I posed a tantalizing question designed to boost ticket sales to the glamorous evening. Behind a mask, I asked: Who will you be?
Having a well-defined answer to this question, for an individual or business, is often a first step in achieving success.