Freelance copywriter as collaborator
I believe that the collaboration between a freelance copywriter and client is akin to a partnership; it can and should be incredibly beneficial for both of us. Most new clients present me with interesting challenges as well as the opportunity to tell stories and create experiences that turn their prospects into customers, fans and followers. Hiring an outside writer also helps assure that the client’s marketing messages are analyzed and honed objectively, and result in attracting a broadened audience.
Though I’ve written on behalf of many renowned brands, I have no less enthusiasm working with smaller companies. One of the first things I like to do with a new client is have them tell me how they describe their business, in short. It’s not altogether surprising when this query leaves people tongue-tied.
Having a descriptive tagline or well-defined mission statement serves as the foundation for promoting most any business. It’s beneficial to ask yourself: Who are you? What do you offer? How are you qualified? Incorporate these answers into your brand identity messaging. Of course, the goals for your business (or the business climate itself) can change over time, so it’s important to reevaluate the direction of your brand’s voice on a regular basis.
I once helped create a successful social media campaign for my client, Heart of Fashion. (See case study on Portfolio page.) We were promoting a masquerade ball, and so I posed a tantalizing question designed to boost ticket sales to the glamorous evening. Behind a mask, I asked: Who will you be?
I believe that having a well-defined answer to this question (be it for an individual or business) is a crucial first step in achieving success.