How fast can I engage you? As a copywriter, that is the question that drives me to create brand identity and digital marketing messaging that is relevant, concise and compelling. The object is to tell a story that drives conversion and sales, and the challenge is that we know we have as little as three seconds to grab the audience’s attention.
Luckily, I find this sort of thing fun. As a writer, asking myself how I can phrase or rephrase copy to best represent a client’s brand—making sure it persuades, evokes emotion, drives home a critical point of distinction and wins trust—is exactly what excites me. (Call me crazy.)
I don’t profess to be an expert at all aspects of marketing in today’s rapidly changing digital world, but what I promise and deliver to clients is that I seek to understand or help identify your unique customer and audience—and what is important to them. I love collaborating with graphic designers and art directors because beautiful images and designs married with thoughtful words have impact. I genuinely care about my clients and getting them results they need, and I find it incredibly satisfying when I fulfill my responsibilities as a freelance copywriter and creative partner.
Below are a few of the fun projects I’ve worked on over the past 20+ years as a freelance writer. Click on any thumbnail to learn more about the specifics of the client and job.
My career as a writer began in 1995. I found a relevant topic, wrote a story, researched how to write a query letter, and submitted it to Cosmo with fingers crossed. Much to my delight, I got published and paid on my first submission.
I always listen for the story in a song. I can’t play or sing, but I decided to study songwriting anyway. “Magic” received airplay, and “Whiskey Wins” was recognized by the Nashville Songwriters Association in a competition sponsored by CMT (2012). Take a listen…