Neiman Marcus Fantasy Gift Spread 1
The Fantasy Gifts copy was included with the freelance catalog work I did for the Neiman Marcus Christmas Book. As an experienced retail writer with a deep understanding of the luxury consumer, I felt it was the ultimate writing assignment.
Though I’d never heard of a yurt before writing “Dream Folly,” I learned that ancient Mongols are credited with inventing the sturdy structure as recreated here by Rainier Yurts. Today, I’d liken this rendition to an opulent (if not unexpected) “she shed.”
Inspired by the 1960s TV show, I Dream of Jeannie, this extra-durable yurt unzips to reveal a private girly world, bedecked and bejeweled with hand-sewn down-filled pillows, custom linen wall coverings and a handcrafted crystal chandelier. The color scheme was selected to soothe the senses, but all elements (including furnishings) could be customized for the lucky recipient, at the-bat-of-an-eye, of course.
Stanley Marcus was responsible for debuting the concept of “His & Hers” fantasy gifts back in 1959. Eventually, Ginger Reeder began curating the remarkable one-of-a-kind gifts that along the way have included a submarine, an airplane and a Bell helicopter, as well as cars and motorcycles designed by actors made famous by their action-hero roles. One year, there was a multi-story “pet paradise” offered for a best furry best friend. The good news is that customers needn’t fear others will frown upon such indulgent acquisitions. For every fantasy gift sold, Neiman Marcus makes a substantial donation to a designated charity.