by Gale Moreland | Jul 1, 2020
Idea Works Global As a luxury copywriter, I have worked for Idea Works Global and their impressive clientele for more than a decade. The Dallas-based boutique marketing and brand development firm asked me to create a new tagline and update their website copy.... 
by Victoria | May 18, 2018
Social Media Event Promotion As clients go, Heart of Fashion was a dream. Working alongside a talented designer, through boutique agency Idea Works Global, we brought the founder’s vision to life. The prominent Houstonian had a flair for fashion and a passion... 
by Victoria | Jun 6, 2017
Lillian Vernon Spring Catalog I was thrilled when marketing representatives for Lillian Vernon sought my help as a catalog copywriter. Founded in 1951, the personalized gifts and home decor company was looking to reimagine their catalogs and e-commerce site. I was... 
by Victoria | Jun 6, 2017
Lillian Vernon Christmas Cover I was thrilled when marketing representatives for Lillian Vernon reached sought my help as a catalog copywriter. Founded in 1951, the children’s, personalized gifts and home decor company was looking to reimagine their catalogs and... 
by Victoria | Jun 6, 2017
Sewell Lexus LC Magazine Ad As a freelance copywriter used to promote Sewell’s portfolio of automotive brands, I wrote signage, email marketing, bios, print and digital ads, and model landing pages. Not only did I create the messaging for this Lexus print ad, but I... 
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