Idea Works Global

Idea Works Global

Idea Works Global As a luxury copywriter, I have worked for Idea Works Global and their impressive clientele for more than a decade. The Dallas-based boutique marketing and brand development firm asked me to create a new tagline and update their website copy....
Social Media Event Promotion

Social Media Event Promotion

Social Media Event Promotion As clients go, Heart of Fashion was a dream. Working alongside a talented designer, through boutique agency Idea Works Global, we brought the founder’s vision to life. The prominent Houstonian had a flair for fashion and a passion...
Lillian Vernon Spring Catalogue

Lillian Vernon Spring Catalogue

Lillian Vernon Spring Catalog I was thrilled when marketing representatives for Lillian Vernon sought my help as a catalog copywriter. Founded in 1951, the personalized gifts and home decor company was looking to reimagine their catalogs and e-commerce site. I was...
Lillian Vernon Christmas Cover

Lillian Vernon Christmas Cover

Lillian Vernon Christmas Cover I was thrilled when marketing representatives for Lillian Vernon reached sought my help as a catalog copywriter. Founded in 1951, the children’s, personalized gifts and home decor company was looking to reimagine their catalogs and...
Sewell Lexus LC Magazine Ad

Sewell Lexus LC Magazine Ad

Sewell Lexus LC Magazine Ad As a freelance copywriter used to promote Sewell’s portfolio of automotive brands, I wrote signage, email marketing, bios, print and digital ads, and model landing pages. Not only did I create the messaging for this Lexus print ad, but I...