Lexus Innovation Meets Preservation

Lexus Innovation Meets Preservation

by | Jul 19, 2015

Lexus Innovation Meets Preservation I was hired as a freelance copywriter to craft this advertorial for Lexus to promote its then-new hybrid luxury sedan exclusively to Neiman Marcus’ InCircle members. Not only could retailer’s loyalty reward members pay for the...
The Bachelor

The Bachelor

by | Jul 19, 2015

< Back To Portfolio The Bachelor Fashion editorials often start as a collaboration between art director and copywriter. Ultimately, photography tells the story, and it’s the writer’s job to embellish and then add nuance and influence by way of words. This fashion...
Katy Trail Animal Clinic Post Card

Katy Trail Animal Clinic Post Card

by | Jul 18, 2015

< Back To Portfolio Katy Trail Animal Clinic Post Card The appeal of an adorable dog photographed (or set) on a bright background cannot be underestimated. “If it’s not broke, don’t fix it,” was quite possibly my motto when creating the copy for this cheerful...